British Airways will sponsor London 2012 Olympics for the first time

British Airways has this week unveiled multi-million pound plans to publicly promote its sponsorship of London 2012 for the first time. The airline’s backing of the Olympics is its biggest ever sponsorship, and the new campaign marks the stepping up of the visibility of the companies backing London 2012. As work by construction groups in Stratford slows down, the business focus for London 2012 is switching increasingly to the commercial partners signed up by Locog, the organiser. The sponsorship deals have already raised around £670m for Olympic organisers, just short of the...